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For example, several years ago in Austria our
‘ily of five attended a performance of T
Spanish Riding School of Vienna.
beautiful snow-white Lipizzane
their talented ride
entertainment. B
verage about $6. How
$30 for one even
000 Seat Auditorium
10 seats, not 10,000. Because of
ihting and giant sere
uuit TV for up-close viewing, many
ternational entertainment events can be
1 to the Superdome’s huge dimension,
ot a new dimension of ticket
well? Why not aim for 60,000 persons
performance of Spanish Ridin;
stead of 10,000 at $6? Should
ly great entertainment be only
The Royal Ballet of London, the Bolshoi
Ballet, colorful ice shows, the new Disney on
Parade show, rock and roll groups,
tists, spectacular circuses at $1
stead of $4, $6, and $8,
Parking revenues, concession sales, and
giant TV advertising income from the
much larger crowds would be substantial.
xample, The Louisiana Superdome’s
pet will not wear 01
u air eonditionin;
day Prep Doubleheaders
experience has shown that ticket demand
indoors at least doubles over first class outdoor
conditions; thus a Superdome $1 Friday night
ep doubleheader might attract audiences of
20,000 to 30,000,
I first expressed these views several years ago.
Many high school coaches and principals
immediately embraced a suggested prep
program, particularly because of dramatic
jury reductions on the © grass
face, and they have since offered man:
constructive suggestions.
But from the mother of a high school student
came perhaps the best idea of all. “Why not
she said, “hire a local rock and roll group and
throw open the playing field after the second
game for the biggest teen-age dance blast in
America each Friday night?
Why not indeed? This combination of sports
and entertainment would seem to be box-office
lynamite, as indieated by enthusiastic opinion
samplings among teen-agers and indentical
reactions from coaches, principals, youth-
counselors, and parents. Crowds for Friday
night football-dance attractions could reach
very sizeable proportions
Same Goes For Basketball
A similar opportunity exists in prep
basketball. Eight excellent courts can be laid
out, each with its own prime seating of 8,000
or more, Doubleheader on all floors would
involve thirty-two major schools in one evening
ery major Louisiana schoolboy football
team and all of the state's prep basketball
teams, large or small, will be invited to
perform in the Superdome at least once a
Friday night or Saturday night football o
basketball followed by general entertainment
for a package price of $1 or $1.50 has broad
almost yearlong applicatio
Family entertainment in a clean, comfortable
wholesome, controlled environment; famil
entertainment that will attract millions of
visitors spending hundreds of millions of dollar
in Louisiana. Family entertainment, that’s
what I hope our Louisiana Superdome will
mean to everyone
“Louisiana will have the finest
Stadium in the entire world!"
A Message From Governor John J. McKeithen
he domed stadium is an investment that will
benefit the state by over $150 million in the
first year and will mark the beginning of an era
of increased national prestige for Louisiana."*
“Approval of the constitutional amendment
making the dome stadium a reality was the
greatest thing that's happened to the State sin:
the Louisiana Purchase.’
“Having seen the Astrodome in Houston makes
me all the more certain we're right in building
such a facility in New Orleans, which has sports
tradition, population and economic growth, and
which can outdraw Houston any day."
“So, how can we afford not to build a showplace
which will be enjoyed by our children, grand-
children and great grandchildren?”’
“The domed stadium will be two generations
beyond anything in existence in the world
today.